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Supermarket Own-Brands: The Big Taste Test
S1 E1 • Super Brands vs Super Savers. Series 1. Series 1, episode 1
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Examining the difference between leading brands and supermarkets' own versions, and which customers prefer. Under the spotlight is one of the world's most famous soft drinks, and seven own-brand colas which are put up against the American giant. Will brand loyalists be able to tell the real thing from the cheaper alternatives? There's also a look at cereals, and a famous burger from a certain fast food chain. A food scientist reveals how the supermarkets are able to challenge the superbrands at a fraction of the cost.
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